Wednesday, June 17, 2009

Business Philosophy. Part I. Or, Why Publish BOOKS in This Day and Age?

Well. Books are essential, even in this day and age--more than that, they are themselves essences. At risk of being effusive, allow me to explain:

The touch and smell of a book. Books found, in mouldy corners, on dusty bookshelves, books discovered in a great-aunt's attic, books seized upon under cover of rain. Books opened, quested, to find--a world anew. There is no electronic equivalent.

Suppose, for one, you went to an open-air flea market. It is quite a gypsy flea-market--summons to mind those medieval portraits of fairs, bright colours encamped near bright colours, wagons, tents, camel-like horses chafing at the bit, dazzled onlookers seeking to buy their copper's worth of ribbon, of silk, of silver. You needn't be a connoisseur. The secret alcoves, containing hidden treasures--an old bird-cage, wrought in gargoyled iron; an ancient lamp, dusty with adventure; a roll-top desk perfect for writing letters of intrigue and experience (' Dear Isidore, Our hearts can no longer contain each other, for our lives have grown too full. Remember me, as I remember you, and above all remember that summer we spent by the sea, in which we discovered that cave, from whence the dread secret has encumbered our lives...).

And a stack of old books, ripe for opening. The world is yours...

Imagine this: a scene in which a child as well as a wizened sage may take pleasure.

Now, imagine a virtual marketplace, filled with the same wares...but in what form? Two-dimensional echoes, devoid of sensory value--no scent, no feel, no sunlight, no sound. The hawkers' cries do not ring out, all moves on a flat screen.

There is simply no comparison.

Books are artifacts.

So it is with books--so it is with literature. Take away the sense and smell and feel of the covers, the bindings, the pages, the ink-pressed characters that enfold to tell a tale, and you are lost. It is not literature, simply information, processed and uniformly packaged. And what mystery in a screen?

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